I Love Merino moves to new location

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New store . . . In the new I Love Merino store last week are (from left) owner Colin Lim, sales consultant Denise Head, store manager Tracey Cooper and owner Li Ru Lim. PHOTO: THE STAR

I Love Merino has a great range of clothing suitable for all seasons.

Store owners Colin and Li Ru Lim are proud to sell sustainable clothing that is New Zealand-made from merino wool and possum fur.

Pure merino wool is combined with New Zealand possum to produce a luxurious fibre which is soft and warm. That means all the garments are machine-washable in cold water, breathable and do not retain odours.

“The beauty of it is that it’s light, so you get that warmth without bulk,” Colin said.

Some of the garments in-store include sweaters, cardigans, slippers, boots and socks for men and women. They come in a range of beautiful colours, so customers are able to browse the store for whatever suits them best.

I Love Merino has recently started selling merino face masks, which have been popular with shoppers, and there are also 100% merino under-garments available. The natural material means merino clothing can be worn all year round, unlike many synthetic products, and do not leave people with an unpleasant clammy feeling, Colin says.

Colin and Li bought the business about 10 years ago and have enjoyed being in the Octagon. When the opportunity to move a few doors down the street into another space came up, they jumped at the chance.

“It’s a larger store more open,” Colin said.

Before owning I Love Merino, Colin had a shop in Baldwin St, so has been in the retail industry for about 15 years. manager Tracey Cooper and sales consultant Denise Head, they have more than 60 years’ retail experience.

“Sixty years of serving the public.”

The business opened in the new store last week and things are going well so far. While the majority of customers used to be tourists, including cruise ship passengers, Colin has noticed more local residents visiting since the lockdown.

“Since we reopened there’s been so many local people come in that we haven’t seen before.

“We are grateful they want to support local business, especially as all our products are made in New Zealand.”