Despite the initial “contentious” response, the mural of British pop star Ed Sheeran was so popular last week the Dunedin City Council had to put traffic management in Bath St.
Dunedin City Council community services general manager Simon Pickford said up to 30 people at a time were trying to take a selfie in front of the mural on Thursday.
Traffic management was put in place to try to “calm” the traffic, he said.
“That, for that investment, was a great outcome.”
Mr Pickford said the mural was one of the first things people asked about at the i-Site Visitor Centre when they arrived in the city.
“Interestingly, the first thing that Ed did when he came to town was go to the mural and have a selfie.”
Since the city secured three concerts, the council had invested $160,000 to create a festival-like atmosphere for residents and the almost 70,000 visitors.
Despite some concerns and minor issues, which were resolved, the investment paid off and it was something the council would look at doing again, whether it be for a sporting or entertainment event, he said.
“We have been planning this for a year . . . so it’s taken a lot of planning and a lot of meetings but we were pretty ecstatic with the result.
“It exceeded our expectations in many ways.”
Businesses in town were really pleased with how things went, he said.
Mr Pickford also had feedback from promoters that Dunedin was a great city to deal with.
“And that will, I think, pay dividends in the future.”