Dunedin Venues looking beyond events for revenue

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An increase in non-event revenue opportunities is the focus of Dunedin Venues, chief executive Terry Davies says.

Mr Davies said along with securing events at the DVML-managed Forsyth Barr Stadium, Dunedin Town Hall and the Dunedin Centre, the company was focusing on alternative income streams.

Those included leasing stadium car parks to Otago Polytechnic, letting World Fitness Gym open on Level 2 of the stadium and partnering with other businesses around the city.

While concerts and other events were a big part of DVML’s work, the unpredictability of securing concerts meant the ability to have more firm income sources was a positive for the company as a whole, Mr Davies said.

He was also wanting the variety of skills that Dunedin Venues staff had – including event management, catering and security – to be able to sourced for other events around the city.

The team was working to create “new products”, including the second Women You Can Bank On event next month, and ongoing partnerships with New Zealand Cricket and Great Home and Living Show collaboration with the Otago Daily Times were also adding to the company’s line-up.

Events coming up included Dave Dobbyn’s sold-out show on Friday evening at the Glenroy, the two-day Inspire Dunedin event at the stadium and several rugby matches, including the All Blacks against Australia in August.

DVML were also working on events for later in the year as well as into 2018-19, and said while nothing was confirmed, there were hopes for some concerts later in the year, Mr Davies said.